IKEA - The Home Showroom by SMFB for IKEA

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IKEA - The Home Showroom

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile
Market Norway
Agency SMFB
Released June 2012

Awards

Epica Awards 2012
Interactive Consumer Services & Household Interactive Silver
Interactive Online Ads Silver

Credits & Description

URL: http://entries.se/e/ikea/thehomeshowroom/
Agency (city): SMFB
Copywriter(s): HANS MAGNE EKRE, ALEXANDER GJERSOE
Art Director(s): HANS MAGNE EKRE, ALEXANDER GJERSOE
ACCOUNT DIRECTOR: KRISTIAN KRISTIANSEN
ACCOUNT MANAGER: JANNICKE PLATOU
DESIGNER: NICKLAS HELLBORG
WEB DESIGNER: SUZIE WEBB
Short explanation
IKEA wanted us to launch their new sofa Tidafors, on a low budget.
For Norwegians home is the most important place on earth. Most people own a home, and their interest in the real-estate market is huge. The real-estate market is concentrated to one major online marketplace. Where you can find and view all homes for sale in Norway. People looking for a new home are also in the mood for new inventory, like furniture. We therefore decided that all these homes for sales, already having a huge audience, could be great showrooms for IKEAs new sofa!