The Worlds Smallest IKEA Store by OgilvyAction Dubai, OgilvyOne Frankfurt for IKEA

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The Worlds Smallest IKEA Store

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile
Market United Arab Emirates
Agency OgilvyAction Dubai
Agency OgilvyOne Frankfurt
Art Director Gary Rolf
Released May 2012

Awards

London International Awards 2012
Digital Banners Bronze Winner

Credits & Description

Entrant: Memac Ogilvy, Dubai/OgilvyAction,
Frankfurt/OgilvyOne, Frankfurt
IKEA - "The Worlds Smallest IKEA Store"
Visit Website: http://www.smalleststoreintheworld.com/
Corporate Name of Client: IKEA
Client Account Director: Katja Sottmeier
Agency Account Director: Claus Adams
Account Manager: Farnoush Pourebrahim
Agency: Memac OgilvyAction,Duba/
OgilvyOne, Frankfurt
Creative Directors: Ben Knight/Robin Smith
Copywriters: James Bisset/Sascha Kuntze/Gary Rolf
Art Director: Gary Rolf
Graphic Designer: Gary Rolf
Technical Directors: Jens Steffen/Niv Baniahmad/
Hamza Afaq
Description of the Project
With city populations on the rise, living spaces have become increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 10.5cm x 8.8cm web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.