DOTS NOW by Dentsu Inc. Tokyo for Honda

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DOTS NOW

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Industry Cars
Media Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Released June 2012

Awards

Spikes Asia 2012
Digital Cars & Automotive Gold

Credits & Description

Advertiser HONDA MOTOR
Product INTERNAVI
Entrant DENTSU Tokyo, JAPAN
Title DOTS NOW
Advertiser/Client HONDA MOTOR
Product/Service INTERNAVI
Entrant Company: DENTSU Tokyo, JAPAN
Advertising/Web Design Agency: DENTSU Tokyo, JAPAN
Name Company Position
Kaoru Sugano Dentsu Inc. Creative Director/Creative Technologist
Yu Orai Dentsu Inc. Art Director
Kotaro Yamaguchi Art Director
Kyoko Yonezawa Dentsu Inc. Creative Technologist
Sotaro Yasumochi/Nadya Kirillova Dentsu Inc. Copywriter
Tadafumi Nogawa/Aiko Sugawara Honda Motor Co., Ltd. System Architecture Designer
Toshiyuki Nagashima Metaphor Director
Takato Kanehara Metaphor Designer
Ichitaro Masuda/Yosuke Seki Metaphor Flash Developer
Hiroki Hirano Iret Inc. Sever-Side Developer
Shuta Hasunuma Sound Designer
Takao Kaburaki/Takuma Sato Dentsu Inc. Account Director
Haruhiko Ishikawa/Kazushige Mori Shipoo Inc. Producer
Takeshi Imai/Ken Imamura/Akihiro Mikawa/Yuichiro Ishido Honda Motor Co., Ltd. Client Supervisor
Links:http://internavi-dots.shipoo.jp/landing_now_e.html
Brief Explanation
Internavi is a car-navigation system based on real-time crowd-sourced aggregated information that provides pleasant driving experiences to drivers across Japan. It was difficult for Honda to achieve understanding of Internavi. The number of members was struggling with little growth. There were also many inactive users. To make people experience the essence (the more people evolve, the more the information gets rich and accurate), Internavi’s actual real-time data was visualized into motion-infographics website. Since it is visualized in real-time, users’ action will be immediately reflected in the graphic. It makes people realize that they are actually participating in the system.