JC Penney Digital First Day Look, 2 by VML New York, Y&R New York

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First Day Look, 2

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Industry Accessories, Bags, Leather, Watches & Eyewear, Apparel & Accessories Stores, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market United States
Agency VML New York
Agency Y&R New York
Production Harvest
Production PS260
Released November 2013

Awards

One Show 2014
Interactive Social Media / Branded Social Campaign Merit Pencil

Credits & Description

Category Social Media / Branded Social Campaign
Agency Young & Rubicam / New York + VML / New York
Client JC Penney
Title First Day Look
URL https://creativeworkbench.com/jcpenney/jcpenney-firstdaylook
Art Director Shiloh Gray, Joe Furmanek, Trinh Pham
Writer Laurie Hollar, Alice Thomas, Ashley Glasss, Mike Latshaw, Erika Yost
Chief Creative Officer Jim Elliott
Creative Director Judy Robinson, Aaron Frisch, Arun Nemali, Hunter Eshelman
Production Company Harvest / New York, PS 260 / New York
Director Baker Smith
Agency Young & Rubicam / New York, VML / New York
Agency Producer Letitia Jacobs, Elizabeth Shoenfeld, Jill Meschino
Editor Marty Loeb
Executive Creative Director Mike Wente