JEEP TRAVOA TRANSLATOR OF ABORIGINAL VOICES by Leo Burnett Caracas, Ludo Playful Agency for Jeep

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JEEP TRAVOA TRANSLATOR OF ABORIGINAL VOICES

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Industry Cars, SUV & Four Wheel Drive
Media Digital, Interactive & Mobile
Market Venezuela
Agency Leo Burnett Caracas
Creative Director Ali Armas, José Miguel Reyes
Art Director Rene Bustamante, Mariana Ortega
Agency Ludo Playful Agency
Released March 2013

Credits & Description

Advertiser: CHRYSLER OF VENEZUELA
Agency: LEO BURNETT VENEZUELA, LUDO PLAYFUL AGENCY
Category: Best Digitally Led Integrated Campaign
Advertising campaign: JEEP TRAVOA TRANSLATOR OF ABORIGINAL VOICES
Creative Copywritter: Andrea Gil (Leo Burnett Venezuela)
Account Manager: Marceny Caldeira (Leo Burnett Venezuela)
Creative Copywritter: Manuel Fleitas (Leo Burnett Venezuela)
General Creative Director: Virgilio Flores (Leo Burnett Venezuela)
Account Director: Mayela Garcia (ARC Venezuela)
Creative Director: Ali Armas (Leo Burnett Venezuela)
Account Director: Edith Vega (Leo Burnett Venezuela)
Creative Director: Jose Miguel Reyes (Ludo Playfull Agency)
Art Director: René Bustamante (Leo Burnett Venezuela)
Art Director: Mariana Ortega (Leo Burnett Venezuela)

Brief Explanation
Venezuela is a country full of landscapes and unexplored places. Home to many different tribes who no one’s ever seen or heard of, like the Pemon. Adventurers who come across these tribes, usually face communication problems due to language and cultural barriers. That's why we introduced Jeep® Travoa, the first translator of aboriginal voices in Venezuela. An app designed to overcome the typical communication problems you might encounter in those places. Preloaded with key everyday phrases, with Travoa we'll be able to introduce ourselves. Ask what we need to know. And understand what they say. Proving that Jeep® goes where others can't.