John Lewis Digital Spring Fashion Banners by McCann London, adam&eveDDB London

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Spring Fashion Banners

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile
Market United Kingdom
Agency McCann London
Director Robert Bader
Designer Rafa Da Silva
Agency adam&eveDDB London
Director Robert Bader
Designer Rafa Da Silva
Production Unit 9 London
Director Robert Bader
Released June 2011

Credits & Description

Unit9 crafted some banners for Adam&Eve London to showcase the new John Lewis fashion range for Spring 2011. The banners utilise geolocation technology and a smart weather API to determine the users local weather condition. Based on this information, the banner shows the outfit that is most suitable for the local conditions. The user can interact by scrolling forwards and back through the various looks to suit a variety of weather conditions. On rollover, every single item of clothing and accessory can be shared by facebook, twitter and mail, or simply bought directly from the John Lewis store. The challenge was to create rich, visually stunning banners that incorporate 3D and CGI effects, with high quality video shot at 1000fps, and include a host of features and user interactions within the rich media file size limit.
Category: Clothing & footwear
Client: John Lewis
Agency: Adam & Eve, London
Production: unit9
Country: United Kingdom
Director: Robert Bader
Digital Project Manager: Richard Rowe
Designer: Rafa da Silva