"John Smith's People Race" by Steam for John Smith's

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"John Smith's People Race"

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Industry Beers and Ciders
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Steam
Released August 2008

Awards

IMC European Awards 2008
The Winners Innovative Idea or Concept Silver
The Winners Sponsorship/Joint Effort/Tie-In Silver
The Winners Event Marketing Bronze

Credits & Description

Agency: Steam UK
City: London
Advertiser: Scottish & Newcastle
Brand Name: John Smith's
Business Sector: Sports Teams, Sports Events
Market: United Kingdom
Country of Production: United Kingdom
Type: Promotion & Event