John West Digital John West: Discover the story behind every can by Cheetham Bell J. Walter Thompson UK

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John West: Discover the story behind every can

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Industry Grocery and Other foods
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Cheetham Bell J. Walter Thompson UK
Director Joe Connor
Creative Director Andy Cheetham
Art Director Martin Smith
Copywriter Andy Huntingdon
Production 422
Production Chief
Released October 2012

Credits & Description

Media: Online
Geo: United Kingdom
Category: Food
Agency: JWT
Brand: John West
URL: http://www.youtube.com/user/johnwestuk

To coincide with John West’s 'Discover the story behind every can' campaign airing on TV and radio we launched an interactive YouTube channel that let people discover a whole lot more. Using Old Sam, the brand’s spokesman, we invited the world to explore the many contents of his cabin. Viewers could click on up to 30 different objects (including Old Sam’s crotch) to hear the bizarre story behind it. Other items included a Piñata, a stuffed fish, an accordion and a secret cupboard. At the bottom of the channel a banner linked back to the John West website to encourage viewers to discover the story behind their own can.

Advertising Agency: Cheethambell JWT, Manchester, UK
Creative Director: Andy Cheetham
Copywriter: Andy Huntingdon
Art Director: Martin Smith
Agency Producer: Bridget Pelicias
Director: Joe Connor
Production: Chief
Post Production: 422 Manchester