|Media||Digital, Interactive & Mobile|
|Executive Creative Director||Johan Blomström|
|Creative||Christian Soderholm, Fredrik Sundqvist|
Credits & Description
This yearâs smartest Advent calendar. Colorful cardboard boxes with punched calendar doors. For over 130 years, the Advent calendar has looked more or less the same. However, that has organic food store Kate's Organic Market in Stockholm, Sweden, now changed. On December 1st they launched an innovative Instagram-adapted version.The Advent calendar's history began in the mid -1880s when a mother in Germany wanted to make the waiting for Christmas easier for her four-year-old son, Gerhard. She created a colorful box with twenty-four cakes that he got to eat. But only one each day.