Kentucky Fried Chicken (KFC) Digital Double Stacker [image] 2 by Sid Lee Paris

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Double Stacker [image] 2

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Industry Fast food
Media Digital, Interactive & Mobile
Market France
Agency Sid Lee Paris
Creative Director Celine Desmoulins, Sylvain Thirache, Clement Mornet-Landa
Art Director Amelie Pichon
Copywriter Simon Lamasa
Production Phantasm
Director Manu Payet
Released March 2017

Credits & Description

Category: Food
Media: Integrated
Brand: KFC
Agency: Sid Lee
Geo: France
Advertising Agency: Sid Lee, Paris, France
Creative Director: Sylvain Thirache / Céline and Clément Mornet-Landa
Art Director: Amélie Pichon
Copywriter: Simon Lamasa
Brand Management: Bart de Kool, Nathalie Tempra
Agency Management: Mehdi Benali, Héloïse Marchal, Benoit Fernandes
Producer: Thomas Laget
Production Company: Phantasm
Director: Manu Payet
Published: April 2017
Description: A new Double Stacker sandwich campaign for KFC, which began during the France-Spain football match, centers on the idea that by just looking at 2 filet chicken sandwiches, you'll start musing about what else you would double if you had the chance. #JeDédoublerais (I would double).
Fans were also invited to log on to Twitter, where they found short videos of football star players Giroud and Kurzawa encouraging them to tweet about their double fantasies. Those with the most creative ideas can be seen below.