Kentucky Fried Chicken (KFC) Digital Scan The Bites by MRM Bucharest

Scan The Bites

Pin to Collection
Add a note
Industry Fast food
Media Digital, Interactive & Mobile
Market Romania
Agency MRM Bucharest
Executive Creative Director Nir Refuah
Art Director Laurentiu Stere
Copywriter Tal Schweiger, Maria Nazdarvan
Released May 2013

Credits & Description

KFC customers in Romania are being encouraged by Agency MRM, Bucharest to match the shape of their KFC Fillet Bite to different objects to win prizes, in a promotion devised by MRM/McCann Romania. Customers download a mobile app, put their bite in a a designated place on the tray liner, and scan it. If it matches 10 of the 50 shapes (such as a plane, a ball, a camel and even Jesus and Elvis), the customers wins a prize; 20 matches gets you a bigger prize. The campaign is aimed at promoting the fact that every KFC Fillet Bite has a unique shape.
Category: Food
Client: KFC Romania
Agency: MRM Bucharest
Country: Romania
Executive Creative Director: Nir refuah
Art Director: Laurentiu Stere
Copywriter: Tal Schweiger
Copywriter: Maria Nazdarvan