Your Hair on Monday by Akqa Paris for Kérastase

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Your Hair on Monday

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Industry Hair Care
Media Film, Digital, Interactive & Mobile
Market France, United States, Japan
Agency Akqa Paris
Released April 2017

Credits & Description

Category: Beauty
Media: Film/ TV
Brand: Kérastase
Agency: AKQA
Geo: France
Advertising Agency: AKQA, Paris, France
Published: April 2017
Description: Touching, twisting, tousling – in the film we meet a number of characters going about their daily routines, and expressing their feelings through these gestures on a Monday morning commute. The playful content takes Kérastase to a bold, hyper connected millennial audience and communicates the brand’s connection to and understanding of the young urban woman’s life. To capture a global picture, filming took place on the underground system in three different locations: New York, Paris and Tokyo.