Kit-kat Digital, DM, Case study KitKat Mobile Parking Lot by J. Walter Thompson London

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KitKat Mobile Parking Lot

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Industry Bars
Media Digital, Interactive & Mobile, Direct marketing, Case study
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Released February 2016

Credits & Description

KitKat has promoted its new 11-finger Snap & Share bar with a special package (containing one of the bars and mock parking lots) sent to 120 innovative companies with instructions to park their phones and turn their meetings into a more pleasant sharing break that might inspire their next group-breaking idea. Agency: JWT, London
Brand: Kit Kat/ KitKat Snap & Share
Media: DM
Category: Confectionery & Snacks
Agency: JWT
Geo: United Kingdom
KitKat Snap & Share: KitKat Mobile Parking Lot
Advertising Agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Fernando Barbella, Christiano Neves
Creatives: Fernando Barbella, Christiano Neves, Devon Wood
Designers: Fernando Barbella, Christiano Neves
Account Director: Paola Natellis
Account Manager: Alastair Ferrans, Charlotte Humphries
Planner: Kevin Mercer
Project Managers: Polly Gilbert, Charlotte McCluskey
Production Company: J. Walter Thompson
Editors: Connor Pearce, Bryan Riddle, Emilie Sheehan