New Password by J. Walter Thompson London for Kit-kat

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New Password

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Industry Bars
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Dave Dye
Creative Alex Ball
Released December 2016


The FAB Awards 2017
Online Advertising Confectionery & Snacks FAB Award

Credits & Description

As the world's consumers sit glued to their computers snapping up the mega deals on offer on Cyber Monday, KitKat wants to offer the millions and millions of shoppers coming up against the maddening, often tear-inducing frustration of the password police, a break. Knowing how tediously monotonous the creation or remembering of passwords can be, J. Walter Thompson London has created this short video for KitKat lampooning the hurdles you need to jump through to set up a password in the modern world.
Media: TV
Category: Confectionery & snacks
Client: KitKat
Agency: JWT, London
Country: United Kingdom
Executive Creative Director: Russell Ramsey
Creative Director: Dave Dye
Creative: Alex Ball
Producer: Emma Leach
Global Director in Charge: Gillian Milner
Account Director: Morgan Collins
Project Manager: Kate Duncan, Halide Dale & Charlotte McCluskey
Media agency: Zenith
Editor: Hogarth