Kiwi Digital Portraits Completed by Ogilvy & Mather Chicago

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Portraits Completed

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Industry Shoe & Wax Polishes
Media Digital, Interactive & Mobile
Market United States
Agency Ogilvy & Mather Chicago
Chief Creative Officer Joe Sciarrotta
Executive Creative Director Nancy Hannon, David Hernandez
Art Director Hital Pandya
Production Optimus
Released November 2016

Awards

LIA Awards 2017
Branded Entertainment Augmented Reality Bronze Winner

Credits & Description

Entrant: Ogilvy & Mather, Chicago
Brand: Kiwi Quality Shoe Care
Corporate Name of Sponsoring Client: SC Johnson
Worldwide MD, Global Brand Management: Philip Heimann
Media Company: PHD , Chicago
PR Company: PHD, Chicago
Head of Planning: Antonis Kocheilas
Agency Planner: Laura Carrillo
Account Executive: Zoe Han
Managing Director: Pete Lewis
Executive Group Planning Director: Mack Reynolds
Management Supervisor Experiential: Hanna Lee
Agency: Ogilvy & Mather, Chicago
Chief Creative Officer: Joe Sciarrotta
Executive Creative Directors: Nancy Hannon/David Hernandez
Group Creative Director: Renata Florio
Art Director: Hital Pandya
Art Buyer: Joan Shelton
Executive Content Producer: Mike Diedrich
SVP, Social Media: Lisa Hill
Social Media Supervisor: Tony Wood
Integrated Program Manager: Anastasia Fluck
Production Companies: Ogilvy & Mather, Chicago/Optimus, Chicago
Senior Producer: Maggy Lynch-Hartley
Executive Producer Experiential: Kim DeNapoli
Assistant Account Executive Experiential: Katie Shutt
Executive Technology Director: Vince Smolucha
Post-Production Company: Latina Estudio Colombia, Bogotá
Director: Peter Medlock
Senior Developer: Matt Andrade
Art Direction Company: Mendola Art, New York
Creative Management Company: Bernstein & Andriulli, New York
Synopsis:
Portraits Completed. The most famous portraits ever painted have one thing in common: they only show iconic, inspiring people from the waist up. At KIWI® we have a different idea of greatness; we believe it starts from the ground up. That's why we decided to create the ‘missing’ bottom halves of 10 masterpiece portraits. Shoes became the main characters of the newly painted bottoms. The whole experience aimed to convey the message that KIWI®, the world’s number one shoe care brand, is fully committed to providing products of the highest quality.