Kodansha Digital SOCIAL BOOKMARK by 777INTERACTIVE Tokyo

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SOCIAL BOOKMARK

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Industry Publishing, streaming & media
Media Digital, Interactive & Mobile
Market Japan
Agency 777INTERACTIVE Tokyo
Released June 2012

Awards

Spikes Asia 2012
Digital Community Applications Bronze

Credits & Description

Advertiser KODANSHA
Product PUBLISHER
Entrant 777INTERACTIVE Tokyo, JAPAN
Type of Entry Digital: Digital Tools
Category Community Applications
Title SOCIAL BOOKMARK
Advertiser/Client KODANSHA
Product/Service PUBLISHER
Entrant Company: 777INTERACTIVE Tokyo, JAPAN
Advertising/Web Design Agency: 777INTERACTIVE Tokyo, JAPAN
Credits
Name Company Position
Tomoki Harada Tbwa\hakuhodo Executive Creative Director
Hiroshi Hori Hakuhodo Executive Creative Director
Junya Masuda 777interactive Creative Director
Takaki Kobayashi Hakuhodo Creative Director
Tomoki Harada Tbwa\hakuhodo Copywriter
Masayasu Fujimoto Hakuhodo Art Director
Toshihiro Kojima N/A Designer
Michinari Ito Hakuhodo Agency Producer
Mariko Kojima Hakuhodo Agency Producer
Yosuke Yokomaku Hakuhodo Agency Producer
Eisaku Miyashita Tyo Inc. - Id Division Interactive Producer
Soochul Kim Tyo Inc. - Id Division Interactive Producer
Yoshinobu Ishikawa Tyo Inc. - Id Division Interactive Director
Yujiro Hayashi Tyo Inc. - Id Division Flasher
Kenichi Higashi Tyo Inc. - Id Division Programmer
Junya Masuda 777interactive Planner
Joji Moro Hakuhodo Planner
Takaki Kobayashi Hakuhodo Planner
Kazuaki Kuribayashi Hakuhodo Planner
Takahiro Miura Hakuhodo Pr Planner
Links http://777interactive.jp/archives/awards/2012/socialbookmark/e/index.html
Brief Explanation
We developed an in-store presentation system called “Social Bookmark”. Key items were “bookmarks” and bookmarked review by the readers submitted online. These reviews became “bookmarks” which one by one were placed in the in-store POP, becoming a part of a system created in sync with social media.