Kraft Digital Dinner Not Art Mural by Crispin Porter + Bogusky Boulder

Adsarchive » Digital » Kraft » Dinner Not Art Mural

Dinner Not Art Mural

Pin to Collection
Add a note
Industry Software & Multimedia Productions, SaaS, Grocery and Other foods
Media Digital, Interactive & Mobile
Market United States
Agency Crispin Porter + Bogusky Boulder
Released December 2012

Credits & Description

Kraft Macaroni and Cheese has invited American contemporary artist and environmentalist Tom Deininger to create the largest and most charitable piece of macaroni art ever using the "Dinner, Not Art" iPad app, developed by CP+B, Boulder 'The Dinner, Not Art' app for iPad and desktop, launched by Kraft earlier this year, allows people to create macaroni art without wasting a single noodle. For every noodle used, Kraft donates 10 real noodles to Feeding America, with over 15.5 million donated to-date. Deininger used the iPad app to digitally make the massive macaroni mural, one frame at a time. This finished 126 frame mosaic resulted in nearly 126,000 noodles donated.

Category: Food
Client: Kraft
Agency: Crispin Porter + Bogusky, Boulder
Country: United States of America