Kvik Digital KVIK VERNER PANTON LAUNCH by R/GA Stockholm

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Media Digital, Interactive & Mobile
Market Sweden
Agency R/GA Stockholm
Executive Creative Director Kay Höök
Creative Director Paul Collins
Copywriter Mimmi Kelder Jostell
Producer Mattias Svenson
Released May 2013

Credits & Description

Advertiser: KVIK
Agency: R/GA
Category: Other Consumer Products (including Durable Goods)
Advertising campaign: KVIK VERNER PANTON LAUNCH
Executive Creative Director: Kay Höök (R/GA Stockholm)
Copywriter: Mimmi Kelder Jostell (R/GA Stockholm)
Producer: Mattias Svenson (R/GA Stockholm)
Associate Design Director: Mikael Lundin (R/GA Stockholm)
Creative Director: Paul Collins (R/GA Stockholm)
Senior Experience Designer: Petter Silfver (R/GA Stockholm)

Brief Explanation
Kvik, the Danish kitchen manufacturer, and designer Verner Panton share a passion for the transformative power of color in the home.To launch Kvik’s new kitchen door series based on Panton’s iconic geometric patterns, we created an interactive campaign video that let’s everyone play designer. The inspirational video demonstrated how easy it is to refresh your old kitchen.We also designed a sleek catalogue featuring the four hero kitchens in different colors and combinations. The video and catalogue showed homeowners that you don’t have to change a lot to create something new and unexpected.