LAMBI Digital Lambi: LAMBI STORIES ON A ROLL by 358 Helsinki

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Industry Toilet Paper
Media Digital, Interactive & Mobile
Market Finland
Agency 358 Helsinki
Executive Creative Director Antero Jokinen
Creative Director Johanna Mannila
Art Director Elina Fredèn
Copywriter Hp Savolainen
Released October 2012

Credits & Description

Category: Home appliances & furnishings
Brand: Metsä-Tissue
Agency: 358 Helsinki
Country: Finland
What if your poems would be read by millions of people? The crowd on Facebook took the challenge and now their poems are printed on gazillions of rolls of kitchen towel and toilet paper. The products became their own advertising⦠Or as certain Mr Bogusky would say, the advertising is âbaked inâ. Anyway, 358, Helsinki told about the new products in online banners that were named âbest pixels of monthâ in by Finnish media house MTV3. Also, we did TV clips with people reading the poems. Right now weâre collecting more stuff to print under the title âLittleBigLoveStoriesâ. Do you have one?

Swedish animation:

Finns reading:

Category: Home appliances & furnishings
Client: Metsä-Tissue
Agency: 358 Helsinki
Country: Finland
Director: Antero Jokinen
Executive Creative Director: Antero Jokinen
Creative Director: Johanna Mannila
Art Director: Elina Freden
Copywriter: HP Savolainen
Agency Producer: Pol Solsona