LBCI Digital CHEYEF HALAK CAPTCHA by Impact BBDO Beirut

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CHEYEF HALAK CAPTCHA

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Industry Charities, Foundations, Volunteers, Racial/Ethnic/Handicapped/Minority Awareness
Media Digital, Interactive & Mobile
Market Lebanon
Agency Impact BBDO Beirut
Released February 2013

Awards

Dubai Lynx 2013
Interactive FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS BRONZE

Credits & Description

Case Film URL: http://www.awards-creative.com/c7-captcha.html
Website URL: http://www.cheyef7alak.com/
Client LBCI
Product ANTI-DISCRIMINATION
Entrant IMPACT BBDO Beirut, LEBANON
Type of Entry: Interactive: Online Advertising
Category: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Title: CHEYEF HALAK CAPTCHA
Product/Service: ANTI-DISCRIMINATION
Entrant Company : IMPACT BBDO Beirut, LEBANON
Advertising Agency : IMPACT BBDO Beirut, LEBANON
Name Company Position
Walid Kanaan Impact Bbdo Regional Executive Creative Director
Jocelyne Tawk Impact Bbdo Digital Account Director
Omar Sadek Impact Bbdo Manager - Content Developemnt
Georges Kyrillos Impact Bbdo Art Director
Chris Jabre Impact Bbdo Copywriter
Rindala Bejjani Cre8menia Project Manager
Brief Explanation:
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education. Consequently, behavioral problems in the Lebanese society are numerous, from corruption and environmental irresponsibility to racism and traffic misconducts. Inspired by this unshakable Lebanese pride, the 360° campaign which heart lies online, in now tackling racism and discrimination considered as taboo topics in our society.Online Activation served to remind the Lebanese of what humanity meant. In order to browse the Cheyef Halak website, users were wittily imposed to prove their humanity by filling in humanitarian claims instead of random CAPTCHA messages.