LEGO Super Heroes Movie Maker by Pereira & O'Dell San Francisco for LEGO

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LEGO Super Heroes Movie Maker

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Industry Toys
Media Digital, Interactive & Mobile
Market United States
Agency Pereira & O'Dell San Francisco
Art Director Rinee Shah
Copywriter Ryan Durr
Released May 2012

Awards

London International Awards 2012
Digital Mobile Apps Bronze Winner
Digital Recreational Bronze Winner

Credits & Description

Entrant: Pereira & O'Dell, San Francisco
LEGO - "LEGO Super Heroes Movie Maker"
Visit Website: http://showcase.noagencyname.com/Lego/superheroes/
Corporate Name of Client: LEGO Systems, Inc.
Client Account Directors: Jennifer Paoletto/
Amanda Santoro
Agency Account Directors: Gary Theut/Henry Arlander/
Izzy Weberbauer
Agency: Pereira & O'Dell, San Francisco
Chief Creative Officer: PJ Pereira
Creative Directors: Jonathan Woytek/Shu Lai
Copywriter: Ryan Durr
Art Director: Rinee Shah
Digital Production Company: Terra Motiva
Interactive Producer: Kelsie Van Deman
Technical Developer: Uncorked Studios
Public Relations: Flashpoint PR
Description of the Project
Bring your LEGO® DC Universe™ Super Heroes to life with the LEGO Super Heroes Movie Maker. LEGO has released a new app that allows you to create your own stop-motion videos on your iPhone. Bring your minifigures to life using simple tools and guides that make it easy to shoot, edit, even score your movie with music. Add one of the customizable title cards and share your directorial debut online.
Designed to be used with LEGO® DC Universe™ Super Heroes minifigures, the app lets you plan, create, and shoot the next big summer blockbuster on your smartphone. Creating videos simply entails setting up your phone and LEGO blocks and snapping a shot. After taking one photo, you then move the blocks ever so slightly and snap another photo, repeating the process until your masterpiece is complete.