LG Digital SO REAL IT'S SCARY by SuperHeroes New York

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Industry Computers & Computer Accessories
Media Digital, Interactive & Mobile
Market Brazil
Agency SuperHeroes New York
Director Jasper Bazuin
Creative Director Rene Klinkhamer
Art Director Silje Lian
Released October 2012

Credits & Description

Category: Video
Advertising campaign: SO REAL IT'S SCARY
Creative Planner: Felipe Camara (SuperHeroes)
Editor/Post Production: Fred Huergo (SuperHeroes)
Director: Jasper Bazuin (De Filmwinkel)
Chief Creative Director: Rogier Vijverberg (SuperHeroes)
Sound: Sander Houtman
Creative Director: Rene Klinkhamer (SuperHeroes)
Agency Producer: Severien Jansen (SuperHeroes)
Art Director: Silje Lian (SuperHeroes)

Brief Explanation
LG was introducing a new series of IPS monitors. Our brief: to communicate the perfect lifelike picture quality of the new LG IPS monitors.We believed that the best way of communicating how lifelike something is, is by actually testing/showing how lifelike it is. We kitted out an elevator floor with a grid of nine IPS monitors. Would unsuspecting office workers believe the floor was falling out from beneath them? Well, they did. And it was highly humourous. With an accumulated 20+ million views in little over 8 weeks the film went viral, without any media buy. Scary!