Lincoln Digital HELLO AGAIN by Hudson Rouge New York

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HELLO AGAIN

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Industry Cars
Media Digital, Interactive & Mobile
Market United States
Agency Hudson Rouge New York
Director Chris Milk
Creative Director Jason Koxvold
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Craft; Best Music/Sound Design Gold
Cyber Lions Websites & Microsites; Automotive Products & Services Gold
Cyber Lions Craft; User experience Bronze

Credits & Description

Type of entry: Websites & Microsites
Category: Automotive Products & Services
Advertiser: LINCOLN MOTOR COMPANY
Product/Service: LINCOLN MKZ
Agency: HUDSON ROUGE New York, USA
Chief Creative Officer: Jon Pearce (Hudson Rouge)
Head Of Integrated Production/Producer: Sherri Levy (Hudson Rouge)
Brand Content And Partnership Director: Monique Frumberg (Hudson Rouge)
Creative Lead/Art Director: Jill Lin (Hudson Rouge)
Creative Director: Jason Koxvold (Hudson Rouge)
Associate Creative Director/Copywriter: Jose Funegra (Hudson Rouge)
Lincoln Marketing Communications/Digital: Jim Peters (Lincoln)
Director: Chris Milk (@radical.media)
Executive Producer: Frank Scherma (@radical.media)
Executive Producer: Justin Wilkes (@radical.media)
Interactive Producer: Sasha Koehn (@radical.media)
Executive Producer: Jesper Palsson (Stopp La)
Sound Supervisor: Johan Belin (Dinahmoe)
Brief Explanation
"Hello, Again" is a campaign for Lincoln that encourages people to see familiar things in new ways. The digital platform we built for it embodies that spirit: we worked with Beck and Chris Milk to completely reimagine the experience of watching a concert online. Capturing a performance using new, proprietary technologies including 360º camera rigs and a series of binaural audio heads, we gave users a groundbreaking sound and vision experience that's perhaps even more stimulating and immersive than being at the show in real life.