Loducca: Twipsum by ALMAP BBDO Brazil, Loducca for Loducca

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Industry Advertising agencies, Business equipment & services
Media Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Cassio Moron, Guga Ketzer, Marco Monteiro E Pedro Guerra, André Faria
Creative Mauricio Machado, Raphael Franzini, Mariana Rocha
Agency Loducca
Creative Director Cassio Moron, Guga Ketzer, Marco Monteiro E Pedro Guerra, André Faria
Creative Mauricio Machado, Raphael Franzini, Mariana Rocha
Released August 2011

Credits & Description

Created by brazilian agency Loducca, Twipsum is an experimental website that generates filler text based on tweets. It works as the 'old' Lorem Ipsum, used in graphic design to demonstrate font and typography on the layout before putting the real text content. To get a custom Twipsum filler text, just type a Twitter account and the system will pull all words from the latest tweets and create the paragraphs for you to copy and paste into your comps. If you don't use Twitter, the website suggests the accounts of famous people for you to play around. You can also hear parts of the filler text through Google Translate.
Advertising Agency: Loducca, Brazil
Creative Directors: Guga Ketzer, André Faria, Cassio Moron, Marco Monteiro
Creatives: Mariana Rocha, Mauricio Machado, Raphael Franzini
Designers: Gustavo de Lacerda, Dude Tallia

The Digital Advert titled Loducca: Twipsum was done by ALMAP BBDO Brazil, Loducca advertising agencies for Loducca in Brazil. It was released in Aug 2011.