L'Oreal: Become The King by Chewing Com for L'Oreal

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L'Oreal: Become The King

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Industry Cosmetics & beauty products, Skin Care
Media Digital, Interactive & Mobile
Market France
Agency Chewing Com
Released September 2011

Credits & Description

In 2011, LâOreal partners with Eric Cantona and Chewing Com, Courbevole for the launch of Men Expert Invincible 96h deodorant. Cantona challenges you through 3 games based on the TV copy: Will you take his throne and become the king?


Client: L'Oreal
Agency: Chewing Com, Courbevoie
Country: France