Luksusowa Digital The Man's Guide To Manliness by AnalogFolk London

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The Man's Guide To Manliness

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Industry Vodka
Media Digital, Interactive & Mobile
Market United Kingdom
Agency AnalogFolk London
Creative Director Ray Jopson
Copywriter Alistair Mcknight
Designer Jamie Lillywhite
Illustrator Mr Bingo
Released May 2013

Credits & Description

Luksusowa, the Pernod Ricard potato vodka brand, has launched an entertaining new global brand website entitled the 'The Man's Guide to Manliness'.
Created by AnalogFolk, the site reinforces Luksusowa's positioning as vodka for men in a market increasingly dominated by image obsessed bottle design and advertising.
AnalogFolk worked with renowned illustrator Mr Bingo to bring the 33 comical tips to life. Tips, which provide manly instructions, include 'how to wear a beard', 'how to assemble furniture' and 'how to choose a fridge'. The site also contains useful and entertaining product information such as 'how to mix your drinks' using Luksusowa.
The site allows users to delve into a world of manliness whilst engaging in an entertaining brand experience. To increase this level of engagement users can share tips with friends via Facebook, Twitter and Google+.
Category: Drinks, alcoholic
Client: Pernod Ricard
Agency: AnalogFolk
Country: United Kingdom
Creative Director: Ray Jopson
Copywriter: Alistair McKnight
Planner: Nick McWilliams
Account Director: Bill Brock
Agency Producer: Stuart Pearman
Designer: Jamie Lillywhite
Illustrator: Mr Bingo
User Experience: Julie Herskin
Development House: 24hr Communications