Lumix Digital Lumix ProAm by Tango Communications

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Lumix ProAm

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Industry Photo & Video Cameras, Accessories
Media Digital, Interactive & Mobile
Market New Zealand
Agency Tango Communications
Executive Creative Director Vaughn Davis
Art Director Jonathan Bardsley
Copywriter Kate Huges
Released June 2013

Credits & Description

We needed to let the public decide whether amateurs really could use the Lumix G Series camera to take photos that were as good as or better than those taken by a top professional photographer. So we posted the photos side by side, invited people to choose their favourites, then displayed the results in real time.It could have all gone horribly wrong. 84,000 votes later though, our faith was rewarded, and the amateurs came out on top.Along the way we involved 18,207 site visitors in an immersive online experience that lasted, on average, 3 min 36 seconds.
Category: Home electronics
URL: http://www.lumixproam.co.nz
Client: Panasonic New Zealand
Agency: Tango Communications
Country: New Zealand
Executive Creative Director: Vaughn Davis
Art Director: Jonathan Bardsley
Copywriter: Kate Huges
Agency Producer: Sonia Slattery
General Manager: Joel Frost