Make-A-Wish: The Wish Effect by Leo Burnett Melbourne for Make-A-Wish Foundation Australia

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Make-A-Wish: The Wish Effect

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market Australia
Agency Leo Burnett Melbourne
Executive Creative Director Jason Williams
Art Director James Orr
Copywriter Elle Bullen
Designer Hoa Lu
Released October 2012

Credits & Description

Category: Charities & appeals
Brand: Make-A-Wish Foundation Australia
Agency: Leo Burnett Melbourne
Country: Australia
The Wish Effect is a new digital platform designed through Leo Burnett, Melbourne to grow donations for the Make-A-Wish foundation, and help grant the wishes of hundreds of seriously ill children in Australia.When people visit thewisheffect.com.au, they're met with an experience that demonstrates the effect their contribution can have, and also the total effect they can have when they inspire others to do the same. They'll see their Wish Effect grow and grow as they use their social networks to encourage more and more people to get on board.

Category: Charities & appeals
URL: http://www.thewisheffect.com.au/
Client: Make-A-Wish Foundation Australia
Agency: Leo Burnett Melbourne
Country: Australia
Executive Creative Director: Jason Williams
Art Director: James Orr
Copywriter: Elle Bullen
Planner: Emily Nadleman
Head of Digital: Luc Wiesman
Agency Producer: Jia Zhuang
Designer: Hoa Lu
Account team: Melinda Geertz
Account team: Amanda Nicoll