Sony Digital MAKE TV by Dentsu Inc. Tokyo, PARTY Tokyo

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MAKE TV

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Industry Electronic Devices & Home Appliances, Website, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Agency PARTY Tokyo
Released June 2012

Awards

Spikes Asia 2012
Mobile Integrated Mobile Campaigns Grand Prix

Credits & Description

Type of Entry Mobile
Category Integrated Mobile Campaigns
Title MAKE TV
Advertiser/Client SONY
Product/Service MAKE.BELIEVE
Entrant Company: PARTY Tokyo, JAPAN
Advertising Agency: PARTY Tokyo, JAPAN
2nd Advertising Agency: DENTSU Tokyo, JAPAN
Masashi Kawamura/Qanta Shimizu/Hiroki Nakamura/Naoki Ito/Morihiro Harano Creative Director/Technical Director
Masashi Kawamura/Hirofumi Tsukamoto Director
Koji Harada Cinematographer
Kiyoshi Nakagawa Lighting Director
Etsuko Akiba/Magma/Toshiyuki Yashima Set Designer
Daisuke Nakamura/Masami Onodera Technical Director
Nobuo Hara Director/Digital Contents
Yusuke Kitani/Sanako Ukon (Kaibutsu) Art Director/Digital Contents
Takayuki Watanabe Web Director
Seiichi Saito/Motoi Ishibashi/Hiroyuki Hori/Kanta Horio/Tatsuya Motoki Device
Hiroshi Sawatari/Hiroyuki Mikami (Salvo) Flash
Shojiro Nakaoka Sound
Hironobu Oda/Seiki Nakayama (Fishgrove) Back-End System
Koji Hasegawa Technical Manager/Tv
Takayuki Akiyoshi/Jun Shimoyamada/Zen Tachikawa Advertiser's Supervisor
Ray Konishi/Yosuke Mamiya/Jun Ogawa/Misato Shimizu/Ichiro Fujita/Yoshiharu Taniz Account Manager
Satoshi Takahashi/Yoichiro Kakuta/Masanori Shimizu/Hideya Takita Producer
Sachie Aihara/Maiko Shimada/Chiho Araki Production Manager
Yasuhisa Osawa/Yosuke Maguchi/Naoki Moriyama Production Assistant
Motoko Shimizu Project Manager
Links: http://prty.jp/dotswitch/award/en/
Brief Explanation
Make TV was made as a part of the Sony 'make.believe' brand campaign. It was the first of its kind 'live interactive TV show' that allowed the audience to participate in creating a music video for Karmin on TV. When you downloaded the app 'Dot Switch' to your smartphone, tablet, or PC, you were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video, with a thank-you-list of all the participants' names. As a result, more than 890,00 people watched it live, and over 7 million pushes were recorded during the show.