Maybelline Digital Audio makeup by AMPFY

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Audio makeup

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Industry Makeup
Media Digital, Interactive & Mobile
Market Brazil
Agency AMPFY
Art Director Marcelo Coelho
Copywriter Mateus Oliveira
Strategic Planner Hugo Rodrigues, Carolina Dos Santos
Released September 2016

Credits & Description

Category: Beauty
Media: Online
Brand: Maybelline
Agency: Ampfy
Geo: Brazil
Published: September 2016
Description: Maybelline NY has just launched the Audio MakeUp Project, the first makeup platform totally designed for the visually impaired. According to the World Health Organization (WHO), about 2⁄3 of the visually impaired are women. For most of them, being independent and looking after themselves is essential for their self esteem.
URL: www.audiomakeup.com.br/en/
Chief Creative Director:​ Fred Siqueira
Associate Creative Directors:​ Will Ferrari Jr, Fabiano Feijó, Vivs Araújo
Copywriter:​ Mateus Oliveira
Art Director:​ Marcelo Coelho
Assistants:​ Fernanda Maya, Carlos Eduardo Venciguerra, Filipe Sanches
Producer:​ Douglas Bocalão, Vicky Salles e Arthur Raggi
Account Manager:​ André Paes de Barros, Thaissa Mirabelli, Mary Martins
Strategic Planner:​ Gabriel Borges, Hugo Rodrigues, Carolina Santos
Media:​ Fabiana Baraldi, Leila Shimanoe, Janaína Tenório, Carol Gattás
Digital Producer:​ Codezone
Sound Design:​ Baticum
Costumer Approval:​ Débora Maciqueira, Daniella Brilha, Aline Pinto, Tatiana Chain