Mazda Digital MX-5 RF Observatory, 2 by J. Walter Thompson Toronto

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MX-5 RF Observatory, 2

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Industry Cars
Media Digital, Interactive & Mobile
Market Canada
Agency J. Walter Thompson Toronto
Creative Director Ari Elkouby
Art Director Zuheir Kotob
Copywriter Jeff Topol
Photographer Shin Sugino
Released August 2017

Credits & Description

Category: Automotive
Media: Digital
Brand: Mazda
Agency: JWT
Geo: Canada
Advertising Agency: JWT, Toronto, Canada
Creative Director: Ari Elkouby
Art Director: Zuheir Kotob
Copywriter: Jeff Topol
Photographer: Shin Sugino
Additional Credits: Dori Applebaum, Katherine Ledgett, Fred Yang, Nina Fan, Emily Goldberg, Ryan MacLean, Kawal Singh, Sandra Woodfine
Published: August 2017
Description:
Introducing Mazda Canada’s MX-5 RF Observatory, a digital experience offering visitors the chance to explore ultra-high res photos of the head-turning roadster. Notable car photographer Shin Sugino used the Phase One XF 100MP to photograph the MX-5 RF at the David Dunlap Observatory. The Observatory’s equally beautiful retractable roof acted as the perfect backdrop for the downloadable and shareable photos featured on the site: MX-5 RF Observatory.