"Come As You Are" by BETC Euro Rscg Paris, Duke / Paris for McDonald's

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market France
Agency BETC Euro Rscg Paris
Agency Duke / Paris
Production Partizan
Director Les Elvis Production Company
Creative Director Mr. Stéphane Xiberras
Art Director Jean-Michel Alirol
Copywriter Dominique Marchand
Released September 2008


Cristal Awards 2009
Integrated Best Idea Cristal Cristal

Credits & Description

Original Title: "Venez comme vous êtes"
Agency: BETC Euro RSCG
City: Paris
Agency: Duke (Avenue A | Razorfish) , Paris
Portfolio: Also see this ad in the agency portfolio
Production Company:: Partizan
Advertiser: McDonald's
Brand Name: McDonald's
Business Sector: Restaurants & Fast Food
Date of First Publication: 11/5/2008
Market: France
Country of Production: France
Language: English
Type: Case Study
Tagline: Come as you are
Original Tagline: Venez comme vous êtes
Creative Director: Stéphane Xiberras
Art Director: Jean Michel Alirol
Associate Art Director: Pierre Boutin
Copywriter: Dominique Marchand
Director:  Les Elvis
Agency Producer: Fabrice Brovelli, Isabelle Ménard
Account Manager: Mercedes Erra, Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Music: Christophe Caurret
Advertising Manager: Grégoire Champetier, Nawfal Trabelsi, Nathalie Le Garlantezec

The Film titled "Come As You Are" was done by BETC Euro Rscg Paris, Duke / Paris advertising agencies for product: Mcdonald's Fast Food Restaurant (brand: McDonald's) in France. It was released in Sep 2008.