Meat & Livestock Australia (MLA) Digital Lamb: Lambnesia by BMF Sydney

Lamb: Lambnesia

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Industry Sausage and meat products
Media Digital, Interactive & Mobile
Market Australia
Agency BMF Sydney
Executive Creative Director Carlos Alija, Laura Sampedro
Creative Carlo Mazzarella, Jonty Bell
Designer Indah Shillingford, Matthew Hughes
Photographer Mat Baker
Account manager Samantha Heckendorf
Released January 2013

Credits & Description

Category: Food
Brand: Meat & Livestock Australia
Agency: BMF, Sydney
Country: Australia
In the latest Lamb Australia Day campaign, Lambassador Sam Kekovich battles with a bad case of Lambnesia.

Realising the cure is Lamb, Sam makes it his mission to raise awareness of Lambnesia. His Solution - The National Lambnesia Test - an online game that tests your knowledge of Australia culture. The game lets you know how unAustralian you really are.
Category: Food
Client: Meat & Livestock Australia
Agency: BMF, Sydney
Country: Australia
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative: Carlo Mazzarella
Creative: Jonty Bell
Digital creative: Carlo Mazzarella
Digital creative: Jonty Bell
Digital creative: tim smith
Digital creative: Simon Koay
Digital Project Manager: Rachel O'Toole
Account Director: Kelly Howard
Planner: Christine Aventi
Photographer: Mat Baker
Print Producer: Karen Liddle
Designer: Matthew Hughes
Designer: Indah Shillingford
Account manager: Samantha Heckendorf
Interaction Lead - Nev Fordyce
Technical Director - Doug Rathbone
Art Buyer - Basir Salleh
Managing Partner - Stephen McArdle
Client Director - Bec Morton
Account Executive - Sarah Hood
Account Executive - Rose Flowers