Internet Explorer Digital Microsoft IE9: Battle for beauty, 2 by Taxi Montreal

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Microsoft IE9: Battle for beauty, 2

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Industry Software & Multimedia Productions, SaaS, Business equipment & services
Media Digital, Interactive & Mobile
Market Canada
Agency Taxi Montreal
Art Director Nicolas Thiboutot Digitaslbi
Strategic Planner Valery Loranger
Released May 2011

Credits & Description


TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience.

Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner : Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif