MINI Digital 'Backwater' & 'Real Memories' by KKLD, KKLD*

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'Backwater' & 'Real Memories'

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Industry Cars
Media Digital, Interactive & Mobile
Market United Kingdom
Agency KKLD
Director Gevorg Karensky
Producer Nick Sutherland Dodd, Aurelien Simon, Cathy Peng, Christian Grandi
Editor Gevorg Karensky
Agency KKLD*
Production Unit 9 London
Director Gevorg Karensky
Released September 2015

Credits & Description

Category: Automotive
Brand: Mini
Agency: KKLD
Brands are leading the way in pioneering virtual reality experiences. MINI, with production studio UNIT9 and creative agency KKLD, wanted to push the boundaries of narrative in VR, and showcase MINI’s passion for innovative content. An ambition that led to them to create two pieces of Virtual Film Noir.
‘Real Memories’ is an exploration into psychological control, where all is not quite what it seems. ‘Backwater’ combines one last heist with a doomed love story. Both films’ key narrative moments take place in a MINI, taking the viewer on intriguing journeys, leaving them wanting to know more.
The VR medium, along with the high production values of these VR films, have allowed MINI to create compelling content, as well as give viewers the most realistic filmic experience yet of being in and virtually test-driving the car.
Production: Unit9
Director: Gevorg Karensky
Producer: Nick Sutherland Dodd
Producer: Aurelien Simon
Producer: Cathy Peng
Producer: Christian Grandi
Executive Producer: Michelle Craig
Executive Producer: Robert Bader
Executive Producer: Stefan Bader
Executive Producer: Rafa Montilla
Sound Design: Box of Toys
DoP: Pancho Alcaine
Editor: Gevorg Karensky
Production Manager: Yolanda Gata
Production Designer: Ana Alvar Gonzales
Creative Partner - Piero Frescobaldi
Line producer - Anahi Puig
1st Assistant Director - Carles Valero
Production Coordinator - Jone Muniz
Art Assistant - Carlos Vilarnau, Clara Alvarez
Custom VR Rig - Bipolar ID
RED Dragon VR Rig - Luis Flores Jr, Blair Stratton Paulsen, Dominic Pereira, Nick Lantz, George Ortega, Tonaci Tran
Production Equipment - Location Support