MINI Digital Mini: Facebook Actie by TBWA\ Brussels

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Mini: Facebook Actie

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Industry Cars
Media Digital, Interactive & Mobile
Market Belgium
Agency TBWA\ Brussels
Creative Director Hendrik Everaerts
Art Director Lander Janssens
Released January 2012


Caples Awards 2012
Other Media Social Media Finalist

Credits & Description

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML / PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens