|Media||Digital, Interactive & Mobile|
|Creative Director||Hendrik Everaerts|
|Art Director||Lander Janssens|
|Caples Awards 2012|
|Other Media||Social Media||Finalist|
Credits & Description
A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.