DRIVE RESPONSIBLY by DraftFCB Caracas for Mitsubishi

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DRIVE RESPONSIBLY

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Industry Cars
Media Digital, Interactive & Mobile
Market Venezuela
Agency DraftFCB Caracas
Creative Director Exequiel Rodriguez - Paula Caminos, Enrique Pena
Copywriter Javier Linares
Released April 2013

Credits & Description

Advertiser: MMC AUTOMOTRIZ MITSUBISHI MOTORS
Agency: DRAFTFCB CARACAS
Category: User experience
Advertising campaign: DRIVE RESPONSIBLY
Creative Vice President: Exequiel Rodríguez (Draftfcb)
Copywriter: Javier Linares (Draftfcb)
Web Designer: Luis Amaro (Draftfcb)
Creative Director: Enrique Peña (Draftfcb)
Creative Director: Paula Caminos (Draftfcb)
Digital Producer: Alejandra (Ludo Agency)
General Creative Director: José Miguel Reyes (Ludo Agency)

Brief Explanation
To encourage people to drive responsibly without texting while driving, we create a link that invites you to drive a Mitsubishi Lancer, and you just have to write "right" or "left" to handle. The idea is that whenever you hit or you crash on the road because you are typing on the keyboard. And it really show that you can not text while driving a vehicle.