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Industry Computer Software & Multimedia Productions, Destinations (Countries & Places), Mobile applications
Media Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Rio De Janeiro
Art Director Douglas Mussashi Shintaku, Marcos P. Ribeiro, Micky Huang, Renato Rozenberg
Producer Fingertips, .mobi
Account Supervisor Bruno Perez
Copywriter Leandro Neves, Rafael Campos
Released September 2012

Credits & Description

What if you could have make the lives of Rio de Janeiro citizens and tourists safer and smarter?
In 2010 Rio de Janeiro was devasted by floods and mudslides killing more than 900 people in the worst natural disaster in Brazil’s history.
To prevent such issues and in preparation for hosting the biggest sport events in the world in the upcoming years, we created Rio Right Now: an application streams real time data from the most sophisticated operation center in the world, located in Rio de Janeiro, helping cirzens to visualize weather forecasts 48 hours in advance, and detects and display crucial evacuation points in case of mudslides and floods.
Creative Director: Marcos Ribeiro
Creative Director: Marcos Ribeiro
Copywriter: Marcos Ribeiro / Rafael Campos / Leandro Neves
Art Director: Marcos Ribeiro / Micky Huang / Renato Rozenberg / Mussashi Shintaku
Producer: .Mobi/FingerTips
Ganeral Manager: Maurício Tortosa
Regional Business Director: Chad Cathers
Account Director: Carla Parretti
Account Supervisor: Bruno Perez
Media Director: Gracieli Beraldi
Media Manager: Gabriela Nose
Media Assistant: Pedro Rotta / Gabriela Ricchetti
Planner: Tiago Sato

The Digital Advert titled RIO RIGHT NOW - mobile app was done by Ogilvy Rio De Janeiro advertising agency for IBM in Brazil. It was released in Sep 2012.