Molson Digital Molson Canadian: Wake Up by Rethink

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Molson Canadian: Wake Up

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Industry Beers and Ciders
Media Digital, Interactive & Mobile
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco, Aaron Starkman, Dre Labre
Art Director Joel Holtby
Copywriter Mike Dubrick
Designer Alex Fleming
Producer Sarah Lasch
Account manager Scott Lyons, Katie Trainor
Released December 2012

Credits & Description

Category: Drinks, alcoholic
Brand: Molson Canada
Agency: Rethink Canada
Country: Canada
Finally there's some hockey for Canadians to watch. But it's in Russia which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship.

Category: Drinks, alcoholic
Client: Molson Canada
Agency: Rethink Canada
Country: Canada
Creative Director: Chris Staples
Creative Director: Ian Grais
Creative Director: Aaron Starkman
Creative Director: Dré Labre
Art Director: Joel Holtby
Copywriter: Mike Dubrick
Producer: Sarah Lasch
Designer: Alex Fleming
Account manager: Katie Trainor
Account manager: Scott Lyons
Developer: Scorpio Lam
Media: MEC
PR: Harbinger