Molson Canadian Digital World Jr. Wake Up by Rethink

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World Jr. Wake Up

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Industry Beers and Ciders
Media Digital, Interactive & Mobile
Market Canada
Agency Rethink
Art Director Joel Holtby
Designer Alex Fleming
Producer Sarah Lasch
Released December 2012

Credits & Description

Media: Online
Category: Alcoholic Drinks
Agency: Rethink
Brand: Molson Canadian
Geo: Americas, Canada

Finally there's some hockey for Canadians to watch. But it's in Russia - which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship.

Advertising Agency: Rethink, Canada
Creative Directors: Chris Staples, Ian Grais, Aaron Starkman, Dré Labre
Art Director: Joel Holtby
Writer: Mike Dubrick
Developer: Scorpio Lam
Designer: Alex Fleming
Producer: Sarah Lasch
Account Managers: Katie Trainor, Scott Lyons
Media: MEC
PR: Harbinger