Mountain Dew Digital Mountain Dew Gocap by Colenso BBDO Auckland

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Mountain Dew Gocap

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Industry Soft Drinks
Media Digital, Interactive & Mobile
Market New Zealand
Agency Colenso BBDO Auckland
Released April 2016

Awards

Ad Stars 2016
Design Communication Design: Promotional items Crystal

Credits & Description

Brand: Mountain Dew
Agency: Bbdo
Description: Mountain Dew has always been the fuel behind action sports enthusiasts. But we weren’t happy playing on the sidelines, we needed to be right in the action.Without a huge global budget and CCA dominating the category, we needed to identify a way to create genuine interest and conversation with work that resonates with our audience.