Mouvement du Nid Digital Girls of Paradise [image] 2 by McCann Paris

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Girls of Paradise [image] 2

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Industry Against violence
Media Digital, Interactive & Mobile
Market France
Agency McCann Paris
Executive Creative Director Riccardo Fregoso, Julien Chiapolini
Art Director Christophe Rambaux
Copywriter Gilles Ollier
Producer Isabelle Créchet
Photographer Tom Buisseret, Pauline Darley
Released October 2016

Awards

D&AD 2017
Media Use of Radio & Audio Wood Pencil

Credits & Description

Agency: Mccann Paris
Client: Mouvement du Nid
Ceo: Bruno Tallent
Technical Project Manager: Dragan Kontic
Technical Project Manager: Pierre-Yves Chassaigne
Technical Project Manager: Clément Hardouin
Production Manager: Agnieszka Kozbial
Photographer: Tom Buisseret
Photographer: Pauline Darley
Music Producer: Guillaume Le Guen
Editor: Nicolas Gras
Art Buyer: Delphine Devaux
Post Production: Caroline De Génis
Art Director: Christophe Rambaux
Copywriter: Gilles Ollier
Executive Creative Director: Riccardo Fregoso
Executive Creative Director: Julien Chiapolini
Producer: Isabelle Crechet
Account Handler: Coline Déchelette
Description:
Prostitutes are victims of extreme violence. By putting money in the system, clients are accomplices of this violence. We created a fake escort girls website, Girls of Paradise, to make the clients to realize the consequences of their action. It’s the first escort site where all the prostitutes are already dead but the client’s don’t know yet. We presented them as if they were still alive. Clients choose a girl and they start to chat or to speak on the phone. They discover the girl is already dead.