Mr. Men & Little Miss Digital Mr. News by The Reactor

Mr. News

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Industry Business equipment & services
Media Digital, Interactive & Mobile
Market New Zealand, Australia
Agency The Reactor
Art Director Nick Brown, Sam Mccarron, Nicole Soccio
Copywriter Angus Smallwood, Chris Taylor
Illustrator Sanrio
Released August 2015

Credits & Description

Independent Melbourne agency The Reactor is helping Haven Licensing return Roger Hargreaves’ beloved Mr Men and Little Miss characters to the hearts and minds of marketers with the launch of a new campaign centred around a new modelling agency... Mr. Models
Targeting the Marketing and advertising industry, Mr. Models highlights that we shouldn’t differentiate a licensed character with celebrities, sports stars, models or paid actors and that a licensed character can be a powerful face of an advertising or marketing campaign.
The concept treats each character just like a traditional modelling agency would. Giving each Mr and Little Miss a chance to strut their stuff, describe their personality traits and even offer up suggestions on what kind of products they would be best placed to represent.
“The Mr Men characters already have so much personality and uniqueness” explained Creative Director Nick Brown, “So this campaign wasn’t so much about adding a layer of interest to get attention, but to give these beloved characters a place where they can just be themselves. Creating a modelling agency for them felt like a great fit.”
The campaign has launched online and in marketing trade magazines with a call to action inviting people who are interested in more information to request a set of comp cards, just like a traditional modelling agency would.
For more information, or to order your own set of comp cards, visit
Category: Business equipment & services
Client: Haven Licensing
Agency: The Reactor
Country: Australia / New Zealand
Senior Interactive Designer: Zach Rabe
Creative Director: Nick Brown
Copywriter: Angus Smallwood
Copywriter: Chris Taylor
Art Director: Nick Brown
Art Director: Nicole Soccio
Art Director: Sam McCarron
Digital Project Manager: Chris Talbot
Retoucher: Sanrio
Illustrator: Sanrio