|Industry||Museums & Libraries|
|Media||Digital, Interactive & Mobile|
|Executive Creative Director||Sylvain Thirache, Alexandre Hervé|
|Art Director||Emmanuel Courteau|
|Account manager||Marlène Bertranine|
Credits & Description
To promote the Museum of the Great War and spread their shoulder-high vision of World War 1, DDB, Paris imagined what French people would have posted on facebook if.it had existed in 1914. We did not create a usual brand page, but a page that really looked like a personal profile. The profile of Leon Vivien, an ordinary young man torn apart from his family and thrown into WW1 slaughter. We told his life through hundreds of posts and comments, plus dozens of documents and objects from the museum collection.