MyTeksi Digital Taxi Patrol by Ogilvy & Mather Kuala Lumpur

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Taxi Patrol

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Industry Website, Taxi
Media Digital, Interactive & Mobile
Market Malaysia
Agency Ogilvy & Mather Kuala Lumpur
Chief Creative Officer Gavin Simpson, Gavin Earle Simpson
Creative Director Gavin Simpson, Gavin Earle Simpson
Art Director Gavin Simpson, Gavin Earle Simpson
Copywriter Gavin Simpson, Gavin Earle Simpson
Released January 2016


D&AD Awards, 2016
Digital Marketing Use of Social Media Wood Pencil

Credits & Description

Agency: Ogilvy Malaysia
Client: Myteksi Sdn Bhd
Agency Producer: Jennafinz Goonting
Agency Producer: Eric Yan
Art Director: Gavin Simpson
Chief Creative Officer: Gavin Simpson
Copywriter: Gavin Simpson
Creative Director: Gavin Simpson
Designer: Gavin Simpson
Designer: Iriss Tan
Director: Carol Chon
Worldwide Chief Creative Officer: Tham Khai Meng
Producer: Pete Singh
Animation: Glassfin Sdn Bhd
Music Production: Two Am Music Studios
Production Company: The Tankers
Account Director: Nizwani Shahar
Account Executive: Jessica Funk
Account Manager: Lyn Yen Khoo
MyTeksi, a popular smartphone-based taxi booking & dispatching service used by many Malaysians & taxi drivers. Its latest add-on is the MyTeksi Patrol, accessible to taxi drivers only. This feature serves as a notification centre & connects the Royal Malaysia Police Force with the taxi drivers. Once a kidnapping case is lodged, the police sends an alert to all 46,000 taxi drivers nationwide via push notifications. In return, taxi drivers can report back on suspicious activity in real time. The geopositioning technology pinpoints the exact location of the scene to narrow down search efforts.