Neutrogena Digital by DDB Toronto

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Industry Skin Care
Media Digital, Interactive & Mobile
Market Canada
Agency DDB Toronto
Director Aircastle
Executive Creative Director Denise Rossetto, Paul Wallace, Todd Mackie
Creative Director David Ross, Josh Stein
Art Director Bhavik Gajjar, Craig Ferguson, Pete Ross
Copywriter Allan Topol
Editor Chris Murphy
Production Soft Citizen
Released July 2014

Credits & Description

Neutrogena® MEN® needed to boost awareness and sales of their Face Care portfolio. The challenge is that most men donât give much thought to what theyâre using on their face. Their skincare routine usually means grabbing whatever bar of soap they have in the shower and using it to wash their feet, armpits, âprivatesâ and then yesâ¦their face. We had to find a way to show them that thereâs something better, something specifically designed ONLY for a manâs face.
To get guys to consider Neutrogena® MEN®, we pointed out a key fact: Washing your face with the same soap you use on your private parts - aka âjunkâ - is gross. It leads to a condition called Junkface. And itâs spreading rampantly across Canada.
The cure? Neutrogena® MEN® Face Wash
Category: Cosmetics & toiletries
Client: Johnson & Johnson Canada
Agency: DDB Canada Toronto / Tribal Worldwide
Production: Soft Citizen
Country: Canada
Director: Aircastle
Executive Creative Director: Todd Mackie
Executive Creative Director: Denise Rossetto
Executive Creative Director: Paul Wallace
Creative Director: david ross
Creative Director: Josh Stein
Copywriter: Allan Topol
Art Director: craig ferguson
Art Director: Pete Ross
Art Director: Bhavik Gajjar
Strategist: Annie Seyffert
Strategist: Jesse Gilbert
Agency Producer: Caroline Clarke
Agency Producer: Chris Webden
Account team: Jacqui Faclier
Account team: Heather Moffat
Account team: Melissa McCaughey
Lead Designer: Norma Penner
Tech Director: Adrien Montpellier
UX: Daniel Wiseman
Developers:Justin Masse, Zack Ginies
Social Media Director: Ed Lee
Senior Social Cultivator: Andrew Panturescu
Executive Producer: Eva Preger / Link York
Director of Photography: Mikhail Petrenko
Line Producer: Amalie Bruun
Post-Production: Relish
Exec Producer: Sally Leggett
Editor: Chris Murphy
Assistant Editor: Michael Barker
Online: 567vfx
Online Editor: Joel Osis
Colourist: Joel Osis
Audio House: Pirate Toronto
Audio House Director: Steve Gardner
Audio House Engineer: Jared Kuemper
Audio Executive Producer: Kate Fried
Casting Agency: Jigsaw Casting
Media Company: J3