|Media||Digital, Interactive & Mobile|
|Executive Creative Director||Denise Rossetto, Paul Wallace, Todd Mackie|
|Creative Director||David Ross, Josh Stein|
|Art Director||Bhavik Gajjar, Craig Ferguson, Pete Ross|
Credits & Description
NeutrogenaÂ® MENÂ® needed to boost awareness and sales of their Face Care portfolio. The challenge is that most men donât give much thought to what theyâre using on their face. Their skincare routine usually means grabbing whatever bar of soap they have in the shower and using it to wash their feet, armpits, âprivatesâ and then yesâ¦their face. We had to find a way to show them that thereâs something better, something specifically designed ONLY for a manâs face.