Newsfeed SmartApps Digital Interactive Token Hunt Facebook game by TBWA\RAAD Dubai

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Interactive Token Hunt Facebook game

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Industry Mobile applications
Media Digital, Interactive & Mobile
Market United Arab Emirates
Agency TBWA\RAAD Dubai
Creative Director Sophia Kenvold
Copywriter Shishir Mahendrakar
Released October 2017

Credits & Description

Media: Digital
Brand: Newsfeed SmartApps
Brand: Infiniti
Geo: United Arab Emirates
Creative Director: Sophia Kenvold
Copywriter: Shishir Mahendrakar
Additional Credits: Dania Ghalayini, Kim Ravenhall / TBWA\RAAD Dubai
Published: October 2017
An engaging interactive Facebook post powered by Newsfeed SmartApps ( https://www.newsfeedsmartapps.... ) patent pending technology, where where users had to look around a 360-environment of an INFINITI QX60's interiors to find hidden tokens by tapping them. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWA\RAAD.