Nike Digital The Reactive Poster by AMPFY

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The Reactive Poster

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Industry Shoes
Media Digital, Interactive & Mobile
Market Brazil
Agency AMPFY
Released March 2018

Credits & Description

Media: Interactive
Category: Clothing & footwear
Client: Nike
Agency: Ampfy, São Paulo, Brazil
Country: Brazil
Connected to a new type of runner, Nike launched in February in Brazil its biggest innovation for the race segment, the Nike Epic React. Under the global concept of 'Instant Go', Ampfy has created a series of initiatives for the e-commerce of the sports giant that aim to innovate the consumer buying process.
The big highlight is a poster that, through augmented reality, allows the Nike Epic React trial, without the consumer having to move to a physical store. Following the step, it accesses the web app developed by Ampfy in partnership with Bizsys, rises in the Reactive Poster and sees by the smartphone how the sneaker is in your foot, being able to share the experience in your social networks and finalize with the purchase of the product.