Nike Digital THE CHANCE by Akqa London

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THE CHANCE

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Industry Sportswear, Athletic Footwear & Accessories
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Akqa London
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Digitally Led Integrated Campaign; Best Digitally Led Integrated Campaign Silver

Credits & Description

Advertiser : NIKE
Product : FOOTBALL
Entrant : AKQA London, UNITED KINGDOM
Type of Entry : Digitally Led Integrated Campaign
Category : Best Digitally Led Integrated Campaign
Title : THE CHANCE
Advertiser/Client : NIKE
Product/Service : FOOTBALL
Entrant Company : AKQA London, UNITED KINGDOM
Advertising Agency : AKQA London, UNITED KINGDOM
Case Film URL: http://thevoted.com/thechance/
Website URL: http://www.nike.com/us/en_us/c/football/?&ref=http%253A%252F%252Fiaf.emap-intl.net%252FCL%252FHA%252FENT%252FModifyEntryPanels.aspx%253FTBEntryId%253D21244
Social Media URL: http://www.facebook.com/nikefootball
Social Media URL: https://twitter.com/nikefootball
Viral Video URL: http://www.youtube.com/watch?v=9JZ0LzeRNtk&feature=youtu.be
CREDITS
Name Company Position
Duan Evans AKQA Executive Creative Director
Geoff Northcott AKQA International Client Partner
Phil Haworth AKQA Creative Director
Davor Krvavac AKQA Creative Director
Tom Reed AKQA Senior Copywriter
Neil Gurr AKQA Senior Designer
Andreas Levin AKQA Senior Designer
James Annis AKQA Account Manager
Dan Jones AKQA Social Media Manager
Sherief Younis AKQA Social Media Editor
Andreas Levin AKQA Senior Designer
BRIEF EXPLANATION
Our brief was to establish Nike as the biggest brand among teenage footballers.
Instead of making traditional advertising, we hacked the system giving millions of youngsters a shot at achieving their dream of turning pro.
We created a global platform on social media for hopefuls to showcase their talent and get our attention and invited the best 100 to a prestigious grand final.
We broadcast the story to millions, using every available channel to serve our audience.
The Chance discovered new talent, launched 19 professional careers and nailed down Nike's position as the number one brand for aspiring young footballers.