Nike Digital Nike: Free Face by Wieden + Kennedy Tokyo

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Nike: Free Face

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Industry Sportswear, Athletic Footwear & Accessories
Media Digital, Interactive & Mobile
Market Japan
Agency Wieden + Kennedy Tokyo
Executive Creative Director Tota Hasegawa
Creative Director Caleb Jensen Eric Fensler
Copywriter Andrew Miller, Kounosuke Kamitani
Released May 2012

Credits & Description

Category: Clothing & footwear
Brand: Nike
Agency: Wieden + Kennedy, Tokyo
Country: Japan
Making stupid faces on a webcam is pretty close to a natural state of being. Itâs the first thing kids, old people and idiots do when they sit down at a computer. And the evil geniuses at Wieden + Kennedy, Tokyo and Nike somehow managed to make it even more fun.Nike Free Face actually launched in Japan this week, but itâs also available as a web app anywhere. It lets you contort a 3D version of the apparently-super-flexible Nike Free Run+ sneaker by making weird faces at your webcam. Thatâs it. Scrunched up face, scrunched up shoe.

Category: Clothing & footwear
Client: Nike
Agency: Wieden + Kennedy, Tokyo
Country: Japan
Executive Creative Director: Tota Hasegawa
Creative Director: Caleb Jensen
Copywriter: andrew miller
Copywriter: Kounosuke Kamitani
Assoc Creative Director: Naoki Ga
Technical Director: Toru Terashima
Programmer: Tsuyoshi Tanaka, Masatoshi Fujiyama
Project Manager: Reiko Kawaguchi
Technical Creative Director: Seiichi Saito
Art Director/Designer: Masanori Sakamoto
Interactive Director: Ken Murayama
Markup Engineer: Shogo Yano
CG Director: Toru Hayai
CG Producer: Keisuke Nishina
CG Designer: Hiroshi Takeyama, Takashi Yasuno, Shign Miyahara, Yasuhiro Sato